OCTOBER - NOVEMBER 2016
DECEMBER 2016 - MARCH 2017
APRIL 1 2017
APRIL - JUNE 2017
GOODS FABRICATED AND SHIPPED TO HAWAII
RELAUNCH OF SURF
Solicitation period: Each owner will receive a customized packet outlining the specific offer for their room. A 3% discount will be given for owners who sign up during the October introductory period. At end of solicitation period, owners will be notified of the total number of renovation participants, and final schedule and budgets will be locked in. A 50% deposit will be due at this point, with the remainder payable prior to commencement of construction.
Fabrication of goods: When solicitation period ends, orders will be placed with the various vendors and artisans that are a part of this project. Goods will be shipped by ocean freighter to Hawaii.
Renovation: Construction will begin at top of Aqua Surf, with two floors out at a time. Construction will proceed downwards to lobby. Construction time per room will average 4 weeks.
Relaunch: Once hotel is renovated, Aqua Surf will relaunch to the world. Long-lead media will be informed (teased) by the prospect of the future hotel, so that positive press will be timed to coincide with completion of renovation. Marketing efforts like opening events will be planned to increase awareness.